IAMH · Influenza Vaccination Campaign

Protect what matters.

Know more. Feel confident. Get protected.

IAMH is bringing community-centered influenza education and outreach to Mississippi—connecting families with trusted information, trusted messengers, and practical steps toward prevention.

Explore the facts View CDC vaccine data
Trusted conversations Rural access Health equity
IAMH Increasing Vaccine Uptake campaign graphic featuring an African American family
35.7% Mississippi adult flu coverage baseline

Mississippi baseline

A clear reason to reach farther.

These historical 2025–26 estimates provide a campaign baseline for outreach planning. They are not results from the September 2026–March 2027 IAMH campaign.

Mississippi adults · 2025–26
35.7%

Estimated cumulative adult influenza vaccination coverage through February 21, 2026.

United States · 2025–26
46.5%

National adult coverage for the same weekly cumulative reporting period.

Mississippi · 2024–25 comparison
40.9%

The comparable prior-season estimate was 5.2 percentage points higher.

Coverage comparison

Mississippi has room to close the gap.

Community outreach can help make reliable information, trusted recommendations, and vaccination access more visible.

Source: CDC National Immunization Survey–Fall Respiratory Virus Module, weekly cumulative adult influenza vaccination coverage dataset. Mississippi’s 2025–26 estimate has a 95% confidence interval of 32.7%–38.7%. Review the CDC dataset.

What shapes action

Confidence grows through trusted information.

CDC findings show a strong relationship between flu vaccination and three behavioral drivers: concern about illness, confidence in vaccine safety, and belief that vaccination is important.

01

Concern about flu

Adults reporting moderate to high concern were more likely to report flu vaccination.

58.8% moderate/high concern
36.8% little/no concern
02

Confidence in safety

Adults who considered the flu vaccine safe reported substantially higher uptake.

62.0% considered safe
20.5% did not
03

Belief it matters

Adults who considered vaccination important to protect themselves were more likely to act.

59.3% considered important
8.8% did not
43.7%

Provider recommendation remains a major opportunity. Fewer than half of U.S. adults reported that a healthcare provider recommended flu vaccination during the 2025–26 season.

CDC · January 2026

Campaign in the community

Trusted voices. Clear answers. Local reach.

The campaign brings the same message into family conversations, faith communities, and healthcare settings: get informed, ask questions, and choose the next step with confidence.

IAMH flu-prevention campaign graphic featuring an African American mother and child
Protect what matters Prevention messages connect personal health decisions with family and community protection.
IAMH flu-prevention campaign graphic featuring a diverse multigenerational family
Stronger families Warm, family-centered outreach keeps protection relevant across generations.
IAMH flu-prevention campaign graphic featuring an African American faith leader and community members
Community-centered outreach Faith leaders and community partners help make prevention messages familiar and local.

Campaign message: Trust becomes confidence. Confidence becomes action.

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Outreach priorities

Meet people where trust already lives.

Underserved families Plain-language information designed around real questions and everyday decisions.
Older adults Focused messages for people more likely to experience serious flu complications.
Rural communities Local outreach that acknowledges access barriers and highlights trusted points of care.
Chronic conditions Supportive education for people whose health conditions may increase flu-related risk.

September 2026–March 2027

A seven-month path from awareness to action.

Select a month to preview the campaign theme and recommended weekly content focus.

September 2026 · Get Ready, Mississippi

Flu season is coming.

Introduce the campaign, answer foundational questions, and encourage families to make a vaccination plan before peak flu activity.

1 recommended reel
  • Campaign launch and purpose
  • Who should consider a flu vaccine?
  • Myth-versus-fact education
  • Make a prevention plan

Make an informed decision

Ask questions. Review the facts. Make a plan.

Flu vaccines are updated each year. Use current public-health guidance and speak with a trusted healthcare professional about vaccination and your individual health needs.

Vaccination uptake, intent, and confidence CDC data About influenza and prevention CDC guidance Institute for the Advancement of Minority Health IAMH

Data note: CDC’s monthly dashboard reported 43.9% national adult flu vaccination coverage as of January 2026. The comparable weekly dataset used above reported 46.5% nationally and 35.7% in Mississippi through February 21, 2026. Monthly and weekly estimates use different interview windows and should not be compared as if they were the same measure. Campaign strategy and timeline content were adapted from the IAMH Increasing Vaccine Uptake Social Media Calendar, September 2026–March 2027.