The Institute for the Advancement of Minority Health’s COVID-19 Program is a community-driven initiative aimed at reducing the impact of COVID-19 among underserved populations in Mississippi. Supported by the Centers for Disease Control and Prevention (CDC), this program integrates two key projects, COVID-19 Environmental Protection and Awareness (EPA) and P4VE COVID-19 Prevention, into one cohesive strategy to address access, education, and trust in prevention efforts.
Program Purpose
The program aims to improve health outcomes by increasing access to COVID-19 resources, enhancing vaccine confidence, and addressing environmental and social factors that influence disease severity and prevention. Through education, outreach, and strategic partnerships, the program seeks to close health equity gaps among populations most affected by the pandemic.
Key Activities include:
- Hosting community events such as health fairs, school visits, webinars, and wellness festivals to distribute PPE, offer vaccine education, and deliver booster shots
- Training community health workers (CHWs) to share culturally appropriate messaging on COVID-19 and environmental health risks
- Supporting trusted local “influential messengers” to share vaccine information and reduce misinformation
- Launching social media and radio campaigns to raise awareness and combat stigma
- Partnering with health care organizations and community-based groups to increase access to vaccines and outreach services
Program Goals
- Establish a community advisory council to guide outreach and response planning
- Develop and deliver training on environmental contributors to COVID-19 severity
- Conduct widespread outreach to distribute accurate information, PPE, and vaccines
- Increase community trust in COVID-19 prevention tools and reduce stigma through culturally relevant campaigns
Funding Source
These programs were funded by the Centers for Disease Control and Prevention (CDC).
Target Audience
This program serves rural and majority-Black communities in Mississippi, with a focus on individuals with limited healthcare access, including youth, women, and families in high-risk or under-resourced areas.